Friday 1 March 2013

Ultimate Brownie Bliss


March is here and it feels kind of good to have January and February under our belts. If you have been literally watching your belts perhaps you are also looking forward to Easter and saying yes instead of no! Traditionally at My Secret Kitchen we celebrate chocolate in March and with Easter and Mother's Day around the corner I have some brownie based inspiration for you.

Our Ultimate Chocolate Brownie Mix was the first product I developed several years ago for what was then, a developing dream of our own food tasting business. My philosophy was simple, to create recipes and products that I would make at home in a way for everyone to taste and use in their homes.  The values that were built into every recipe are as true and relevant today as they were back then and are what I believe also make our brownie mix the ultimate and here's why....

1. SECRET INGREDIENTS.
We only use naturally processed cocoa, and we're careful not to add too much sugar. We also use just enough flour to hold the brownies together. Belgian chocolate chunks and natural vanilla add the finishing touches. It’s also about what you will not find in our mix – there are none of the synthetic diglycerides, fillers or artificial flavours you might come across elsewhere. I also believe that adding real fresh eggs and natural butter are what makes a brownie and brownie so no water, oil or dried egg here!

2. PACKING A PUNCH
Many brownie mixes are on the small side, but we have purposefully made ours a large 500g pack. This lets you make 16 thick, squidgy, fudgey browines, or split the mix between two pans for 32 thinner squares; the photo below illustrates this point when compared to other brownie mixes.

3. RECIPES FOR SUCCESS
Inside each box is a set of recipes to help you create a whole host of blissful brownie creations – including a low fat version which substitutes the melted butter for apple puree and the whole egg for whipped egg whites, which results in a really intense chocolate flavour and 70% less fat. Don't forget our recipe site too with White Chocolate Macadamia Brownies, Cheesecake Brownies and my favourite, Brownie Nut Torte, perfect for Easter Sunday entertaining.

4. EACH PACKET IS KIND TO YOUR POCKET
The finished brownies work out at around 54p each – which is a fraction of what you can pay in certain coffee shops and cafes - see our recent taste testing below where we discovered you can pay up to £2 for a brownie in a coffee shop!

5. FREEZEY DOES IT
Our brownies also freeze brilliantly, so if you can resist the temptation to scoff the lot, you can save some for another day!

So here you can see some of our research in action and just a selection of the browine mixes we have been benchmarking our own recipe with. The white flags are all brownies made with other packet mixes (made according to the instructions). Each range in size from 35g to 60g per portion. The dark blue flag is our very own Ultimate Chocolate Brownie Mix and you will have to take my word for it that the taste test was no contest!


With the brownies below, the light blue flags are from well-known coffee shops as well as a local independent cafe. You certainly get more in a pre-prepared brownie (70g - 80g portion) but also be prepared to pay £1.45 - £2.00 for sadly, a very dry and grainy product. The dark blue flag at the end is again, our very own fudgy squidy amazingly chocolaty brownie!





So when time doesn't allow to bake brownies from scratch I am more than confident that our mix is worth every chocolaty penny.
Happy March, I hope its a fabulously chocolaty one for you too,

Clare
x

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